Sales

Selling is one of the oldest professions in this world. Before the advent of currency a system of barter was prevalent where these activities were achieved through exchange of goods etc. Over the centuries this activity has seen various changes and acquired various shapes. The ultimate state which it has gained in the first decade of this century is the virtual sales curtsey Computers and information technology.
In the present era people who perform sales are known by many names like; Sales Person, Sales Representatives, Account Executives, Sales Consultants, District Managers and Area Managers to name a few.

Concept: Sales and Selling
Sale.
A sale is the single most important process in the entire field of marketing. The very existence of any organization purely and solely depends on this process.
If this process is going on satisfactorily, the organization or a company can continue to maintain its existence. However, in the present era where the competition is ever rising exponentially, mere satisfactory sales will not serve the purpose. In order to drives their targeted increments ion profits and most importantly maintaining / enhancing their brand names the organizations/ companies are putting endless efforts to keep improving their sales. The recent decline in economy world over has certainly impeded the progress of this activity. And results are in front of us.
The dictionary meaning of selling is, “to dispose of in exchange of money”. A layman may define Selling as a process of disposing of a tangible or intangible good to a person or organization (in need) in exchange of money.
For example, in case a student wants a Fountain Pen, he will visit stationary shop for a pen. He will take (buy) the pen of his choice from the shopkeeper, in exchange of money equal to its price. The activity performed by the Shop keeper for exchanging a pen for the money from the student is called Selling and the money the shopkeeper receives for the pen from the Student is called Sales.
Sales can also be interpreted as number of goods (their Cost) sold to the people. The process by which this is achieved is called as Selling.
Selling
It is an art which cannot be done by everyone one. Some fortunate ones are born with this bliss. But many are not so lucky. To perform this successfully, one needs to understand the nuances of the activities involved and practice hard to master this art.
It requires good communication skill not only in terms of command on language but also good convincing power including presence of mind and appealing body language. An effective sales person is the one who can sell a product to a customer who may not be interested in it in the first go, but finally lends up in buying the same on getting convinced that it will be in his interest to possess the same.
Or,
A good salesman can be described as a person who can turn a new customer or even a non loyal customer to a loyal one.